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This study, carried out for the Ministry of Education General Directorate of Primary Education and UNICEF, conducted a case analysis of the former campaign,”Let’s Go to School, Girls!”. YADA conducted a desk study via Ministry of Education’s and UNICEF’s archives regarding the campaign, and made in-depth interviews with former and present campaign conductors and beneficiaries. YADA presented a report both to the Ministry of Education and UNICEF, which consists of analysis about the campaign process and “the lessons learned” from the campaign.