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This research is carried out in cooperation with Tümay Arslan of Ankara University and Mutlu Binark of Başkent University to understand the constitution of publicity, production and negotiations of opinion in the Internet. The research includes an ethnographic study that will primarily be done in various virtual interaction sites. Concordantly, in-depth interviews with content managers and some users of web sites’ will be done. Finally, a questionnaire to uncover the internet socialization and usage practices in Turkey will be conducted.